One week in and the Olympics are well and truly underway. With an impressive record breaking introduction to the track events and exciting swimming finals, it’s safe to say many of us already have Olympic fever but, before you strap on those trainers and sign up for a gym membership, you need to nail your sportswear wardrobe. In the spirit of a sporty summer, we share our top 5 Sportswear Style Tips.
The great news is that sporty fashion has scored big in recent seasons. This is partly as a result of the resurgence in nineties style and a summer of major sporting events from Wimbledon to the Euros and now the Rio Olympics. From the backs of athletes to the streets, the rise of the athleisure trend has seen more and more of us swapping heels for trainers and donning leggings for casual and, even sometimes, workwear. However, the difference between sportswear and athleisure is that your sportswear must meet the needs of your performance, which is why luxe cotton pieces are a definite no no!
Prior the rise of athlesuire, fashion and sport had a rather complicated on again, off again relationship. Traditionally, high fashion has steered clear from sportswear. However, in the last couple of decades runway shows have taken inspiration from street style and, following the athleisure awakening in the nineties, active wear has been forever jumping in and out of fashion.
That said, there is no reason for you to turn your back on your fashion principles when it comes to your workout wardrobe. As an avid gym goer and runner, I have more patterned leggings and sports bras than I know what to do with and, in recent years, I have learnt how to build up a fashionable yet practical sportswear wardrobe. At the Rio Games I have seen many a national kit that has inspired so, without further ado, here are my top style tips!
Look Good, Feel Good, Workout Better
The first of my Sportswear Style Tips is the most important: to look and feel good in your gym clothes. Many gym goers still hide behind all black outfits, fearful that their workout gear is unfit for the eyes of the outside world. However, I feel that a diverse and colourful kit encourages me to exercise and, by wearing something stylish, I feel better and much less self-conscious when working out.
Your workout gear should be given the same emotional importance and freedom as the rest of your wardrobe. I am sure many athletes agree! Looking at the vast array of impressive national kits on show at Rio, there has never been so much freedom, expression and pride in sportswear design, from Stella McCartney’s inspirational collaboration with Adidas for the British kit (which saw the flag replaced with a coat of arms) to H&M’s colourful and modern Swedish kit.

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